What is a Google Business Profile
If you are a business with a local address that people can visit, you will want to have a Google Business Profile set up and optimized.
What is a Google business profile?
It is a free tool offered by Google that allows businesses to manage their online presence across Google, including search and maps. It’s essentially a listing that appears when someone searches for your business on Google.
Why should you create one?
Creating a profile allows you to provide important information about your business, such as your address, phone number, website, hours of operation, and photos. You can also post updates, respond to reviews, and add products or services to your profile.
The latest stat shows that searches for “Near me” are up over 200% and that when it comes to reviews, people look at the latest reviews and want to see current reviews (within 1-2 months).
Why is it important?
Having a Profile is important for several reasons. First, it helps you to appear more prominently in Google search results when people search for businesses like yours. Second, it provides potential customers with essential information about your business, such as your address and hours of operation, making it easier for them to find and contact you. Finally, it allows you to interact with customers by responding to reviews and posting updates, which can help build trust and loyalty.
Resources
I offer 2 resources to help you show up in Google at the top.
- Google business profile workbook: Get for the DIY person. Walks you step by step through optimizing and what to post weekly.
- Google business management: I manage your profile with 4 posts weekly along with optimization.
In summary, a Google Business Profile is an essential tool for any business that wants to establish a strong online presence and connect with potential customers.
