Google business profile

Optimize Google Business profile

Optimizing your Google Business Profile can help improve your visibility in Google search results and attract more potential customers to your business.

Here are some steps you can take to optimize your profile:

Claim and verify your Google Business Profile

If you haven’t already, claim your business profile on Google and verify that you’re the owner. This will allow you to add and edit information about your business.

If you need to know how to set up your profile, you can read how to step by step.

Fill out your business information completely

Make sure all of your business information, including your name, address, phone number, and website, are accurate and up-to-date. Also, add additional information like business hours, payment methods, and a description of your business.

Add photos and videos to your profile

Adding photos and videos to your profile can help give potential customers a better idea of what your business is like. Consider adding photos of your products, your team, or your storefront.

I talk in the workbook how to code your photos so that you appear in the zip codes you want to serve. You can pick up the workbook below.

Google business profile

Collect and respond to customer reviews:

Encourage your customers to leave reviews on your Profile, and respond to any reviews that you receive. This will help show potential customers that you value their feedback and are committed to providing great service.

Use Google Posts

Google Posts are a feature that allows you to share updates, events, and special offers with potential customers directly on your Profile. Take advantage of this feature to promote your business and attract new customers.


I offer 2 resources to help you show up in Google at the top.

  1. Google business profile workbook: Get for the DIY person. Walks you step by step through optimizing and what to post weekly.
  2. Google business management: I manage your profile with 4 posts weekly along with optimization.

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